The Gift of Connection
A Holiday Guide to Growing Your Network
The holidays are upon us—a perfect time to reflect on the relationships that have shaped our lives. While talent and timing play a role in success, it’s often the strength of our connections that opens doors and creates lasting opportunities. This season is an ideal moment to invest in the people who matter most and can shape your future.
In my book GrowUp, I emphasize the power of Connection as one of the superpowers that can transform your startup (or your career) from a promising idea into a thriving success. But connections aren’t static. They require intention, care, and effort. Like a cherished holiday tradition, they grow richer when we invest in them consistently. This is why I make it a priority to nurture relationships in ways that feel authentic and meaningful.
One way I keep my connections alive is by reaching out at the start of every New Year. It’s not about making big requests or having lengthy conversations—it’s just to let them know I’m thinking about them, checking in on their lives, and wishing them well for the new year. Seemingly simple, these small touch points can have a lasting impact. A friend of mine takes a different approach—he regularly sends articles and thought pieces he thinks people will find interesting. Such thoughtful gestures help nurture meaningful relationships.
Beyond maintaining existing relationships, forging new ones is equally critical when navigating uncharted territory. When I enter a new industry, I identify people who could be instrumental in our growth and reach out to get to know them—no strings attached. My goal is not to sell them anything but to seek their feedback and perspective. This approach has been invaluable. People appreciate being recognized for their expertise, and they often enjoy being involved in new and exciting developments within their field. It’s a small effort that can lead to significant relationships.
I’ve witnessed the long-term benefits of this approach in the automotive industry. Early on, we prioritized building relationships with some pretty influential folks. Years later, we discovered just how many customers those people had referred to us through word of mouth. The relationships we cultivated early on became a powerful driver of success over time.
The holidays also remind me of the enduring power of connections across industries. I still stay in touch with so many people I’ve worked with over the years. In the coming weeks, I’ll exchange countless Bitmojis, holiday greetings, and Christmas cards with people from every chapter of my career. These small, consistent moments of connection keep us top of mind for each other, even after all these years.
If you’re a startup founder, consider this: When someone influential is asked about your company, which response would you prefer? A) "I’ve never heard of them. Stay away from these small companies that come and go." Or B) "I know so-and-so at that company—they’re incredible, and what they’re doing is really impressive." Relationships shape perceptions, and perceptions shape opportunities. This is why investing in connections is so critical, especially in the early stages.
This holiday season, I challenge you to reflect on the relationships that have shaped your journey and take action to nurture them:
Revisit Dormant Connections: Think about one person you haven’t spoken to in a while. Reach out with a simple message of gratitude or a warm holiday greeting.
Celebrate the People Who Inspire You: Send a note or a gift to someone who has made a difference in your life or career this year.
Think Long-Term: Connections are investments. Consider how you can deepen the relationships that will matter most in the years ahead.
Give the Gift of Generosity: Offer your time, insights, or support to someone who could benefit from your experience or network.
As you celebrate this holiday season, remember that the connections you cultivate today may open the doors to tomorrow’s most exciting opportunities. Let’s embrace the ripple effects of these relationships and look forward to the unexpected opportunities they’ll bring in the year ahead.
To learn more about my GrowUp framework and how it can help grow your leadership style visit: Michelledenogean.com